Eco-Friendly Packaging Boxes
Is Product Packaging Important?
Have you ever tried a product just because of its attractive packaging? Customers look at the packaging first and then their experience of unboxing the product also matters. It means the product packaging is important to create a brand image, as much as the product can do itself. Mostly, customers feel happy to repurchase products from an online seller if they like the excellent Eco-Friendly packaging of the product because it shows the best quality shipment or logistics.
In any marketplace, packaging is the main factor which attracts customers. It creates a good impression, especially in the online market where you are not able to communicate with your customer directly (face to face). So, regardless of how wonderful your product is, sales can suffer as a result of poor packaging?
Roles of Packaging Boxes:
As, it is mentioned above, the packaging boxes play an important role, as much as the product itself. There are some basic roles of packaging boxes in real life,
|Attraction||Customer intentions can be gained by the product’s packaging. For this purpose, packaging is very important. Different color schemes, descriptions, and customized packaging boxes can attract customers.|
|Protection||During distribution, the core purpose of packaging is to keep the product from damage. It also protects the product from tempering when stored in retail stores or storage rooms.|
|Uniqueness||On packaging boxes, brand logos, colors and other details are printed to make your product unique from other products in the same category. This uniqueness attracts customers and makes your product visible on shelves.|
|Product Details||Packaging also provides the details about the product packed in it. It can be about its usage, ingredients used, logo, preventions, and its expiry date. The customer reads this information and then decides which product to purchase.|
What are Eco-Friendly Products?
Eco-friendly products are environmentally friendly. These items are sustainable, recyclable, low-wastage and unhazardous to the environment. Eco-friendly packaging boxes do not harm the environment, and the products made from them are also environmentally friendly, avoiding environmental damage during product manufacturing, storage, and distribution.
Importance of Eco-Friendly Packaging Boxes:
Eco-friendly products have been useful and beneficial for a long time. In the past, brands tried to attract customers to purchase products. They used logos, eye-catching colours, and various kinds of advertising operations. Now, these days, every element is the same but one thing changes with time. This change came with the idea of Eco-Friendly packaging boxes to protect the environment.
The European Organization for Packaging and the Environment (EUROPEN) said that companies have tried to minimize the wastage of packaging material to 50% in landfill. In 2009, according to the US, almost 80 tons were recycled to keep the environment clean.
Top 5 Benefits of Eco-Friendly Packaging Boxes:
As it is explained that eco-friendly packaging boxes are important for the environment, there are some core benefits of this.
1.High Percentage Reduction in Carbon Footprint:
Human beings produce greenhouse gases in the environment, as carbon footprint, in different activities. Eco-friendly packaging boxes are produced from sustainable materials (like biodegradable, reusable and recycled materials). This also helps to reduce the consumption of natural resources.
Eco-friendly packaging boxes also reduce the emissions of carbon at every stage of product, from manufacturing to consumption. Furthermore, manufacturing is more efficient and effective because it uses very little energy and avoids the negative environmental impact of business.
Typical packaging is made of synthetic and different chemicals that are hazardous both for customers and producers. Recyclable (Biodegradable) material produces long-term positive impacts on the environment because it is unhazardous and non-toxic in nature. In other words, biodegradable material reduces the carbon footprints.
Consumers are worried about what kind of material is used in the packaging and how can it affect their health and surroundings. It means they will prefer biodegradable packaging materials and like to purchase the product again.
3.Adoptable and Versatile Material:
Eco-friendly materials are adoptable in other industries for reuse. This shows that the material can be used in various activities.
In the past, the traditional material was used for packaging harmed the surroundings and designs were in a small range. But now, you can work with more creative ideas and designs with the help of eco-friendly packaging boxes. This packaging is also used to pack food products because it is non-toxic and keeps the food safe.
4.Build Brand Image and Positioning:
Eco-friendly packaging boxes can enhance the brand image and its positioning in the customer’s mind. As I said earlier, people are anxious about the environment. So, they try to find out different ways to have a good impact on the planet. So, if you use sustainable materials, the customers will say that you are more conscious of the earth as well as responsible for your business too. This improves the brand image and creates a positive image in the customer’s mind.
5.Reduction in wastage:
In previous times, companies used plastic and toxic materials which created a negative impact on the environment. Although these materials are safe to use, they can harm the environment by clogging water pipes, increasing global warming and greenhouse gas emissions, polluting land and sea water, and so on. happens because people through the packaging material just after unwrapping the product. High energy levels are required to produce these products. These products also affect food when they are associated with it.
But, in the present world, biodegradable material can be recycled and converted into useful material, which means the wastage has been reduced and controlled. It also saves energy in the manufacturing process and can be disposed of easily.
According to the study, our environment is being converted into like a dustbin just because of lack of concern about eco-friendly activities. On beaches, forests and even in modern big cities, the waste is increasing day-by-day. Land is not available to dump the garbage into it. So, companies should know about the consequences and try to minimize the waste. Product packaging is necessary, but the material used to produce it should be environmental-friendly. Because it has positive impacts on nature and land.